David “Dave” Huber, CPA

Executive Coach

A certified executive coach with decades-long experience as a healthcare executive, David “Dave” Huber is passionate about developing the next generation of leaders and equipping them to thrive in a shifting healthcare landscape. He’s served as an executive coach and mentor to many leaders in healthcare, leveraging his real-world experience to help them advance their careers and organizations.

In his role as founder and president of Huber Advisory Services, Huber advises companies across the health insurance ecosystem (health plans, healthcare service firms, providers and brokers) on a wide range of projects aimed at growing revenue, building capabilities and optimizing business performance. Previously, he served as CFO for Horizon Blue Cross Blue Shield of New Jersey, one of the country’s largest health insurers, where he was instrumental in implementing a competitive value-based care strategy. Before joining Horizon, Huber was a partner at one of the world’s leading accounting and consulting firms.

Huber has served as a board member in leadership roles to numerous organizations throughout his career, including the Federal Home Loan Bank of New York, IBM Watson Health, New Jersey Economic Development Authority, Financial Executives International, New Jersey Symphony, and more.

A certified public accountant (CPA), Huber earned his bachelor’s degree in accounting from Lehigh University. Since then, he’s completed his executive coach certification through the Center for Executive Coaching and is currently working toward an associate coach certification (ACC) with the International Coaching Federation.

A lifelong New Jersey resident, Huber splits his time between his home state and Sarasota, FL. Huber and his wife Ellen have been married for 33 years and have two children, Jessica and Derek — both young professionals living in New York City. He enjoys golf, traveling, skiing, family time, and mentoring others.

What’s your coaching philosophy in action?

I think of myself as a highly practical coach. I help leaders deal with immediate challenges more effectively by talking through how they plan to approach important meetings and conversations that are coming up soon and offering practical guidance. I ask questions such as, “What do you want the outcome to be?” and “How are you going to begin the conversation?”—then share my feedback so they can adjust.

What’s the leadership challenge you’re known for solving?

I often help leaders who have taken on additional responsibilities or are facing a crisis and suddenly need to learn to work differently. I help them shift their priorities, free up time, and nail the most important things.

Describe your ideal coaching client.

My ideal client truly embraces coaching, has a growth mindset, is open to challenges, and is looking for practical guidance they can put into practice right away.

What would surprise people about your approach?

I always spend time on self-care, reinforcing the importance of exercising, meditating, and getting enough sleep. You can’t take care of others unless you take care of yourself first.

What’s a leadership breakthrough you’ve witnessed?

I’ve worked with many leaders who resist delegation and collaboration, and try to do too much of the work themselves. I recently helped a client work through a highly visible organizational challenge that he couldn’t possibly have addressed by himself. He pulled a cross-functional team together and learned the power of collaboration. He discovered a whole new way of working and his stock rose through the roof!

What’s your unique background and experience?

I’m a former CFO and current board director. I leverage those experiences to help clients see how C-suite executives and the board will likely see things.

What myth about executive coaching do you love to bust?

One myth is that I’m a coach for financial executives. While I often coach financial executives, most of my clients work in other disciplines. The most challenging relationships are typically peer relationships. I view things through the lens of a peer.