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MEDI Leadership logo color
25 years
MEDI Leadership logo color
25 years
MEDI Leadership logo color
Call Now (904) 543-0235
MEDI Leadership logo color
Call Now (904) 543-0235

Gary Hoffman, MD

Vice President
| Executive Coach
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Dr. Gary Hoffman, MD is a trusted, experienced executive coach to healthcare leaders, helping them improve their performance individually and organizationally. He aspires to be a catalyst for positive, intentional change for his clients.

Gary has worked in healthcare for over 30 years as a physician and transformational leader of high performing teams, from small practices to system-wide service lines within a multi-hospital system. After joining a small group practice, Gary helped lead its transformation into one of the largest women’s health single specialty group practices in the U.S. With his experience and track record, he was recruited to various executive roles within a highly matrixed healthcare system where he led complex change initiatives at both the local and enterprise level. He was also recruited to serve on the Board of Directors for organizations as diverse as a regional IPA and an ACO with a $1B budget. Throughout his career, he continued to practice clinically. In his roles, he has been recognized both regionally and nationally for his accomplishments.

Today, Gary brings this expertise and awareness to coaching health care executives, physician leaders, and their teams. His passion is helping individuals make transformative change within themselves, in service to both their effectiveness as leaders and to their vision for their own future. He helps leaders connect, or in some cases reconnect, with their own unique passions so they can create a future which is fulfilling both inside and outside of work. Gary received his formal training in executive coaching at the Hudson Institute of Coaching in Santa Barbara, California. He holds the Professional Certified Coach (PCC) certification with the International Coach Federation.

Gary lives with his wife Ericka in Oregon. He has two grown children and one grandchild. Gary finds balance by maintaining a curiosity for life-long learning, staying physically active with outdoor activities, keeping a sense of humor and, most importantly, by relaxing with his wife, family, and friends.

What’s your coaching philosophy in action?
My philosophy is that leaders can always continue to learn, grow and transform themselves at any stage of their leadership journey.
What’s the leadership challenge you’re known for solving?
Developing confidence in their leadership, becoming less reactive, and developing increased awareness about their default ways of being.
Describe your ideal coaching client.
Physicians leading physicians.
What would surprise people about your approach?
I try to make the coaching process and leadership fun. I help clients truly experience what the Stoic philosopher Epictetus meant when he said: “Happiness and freedom begin with a clear understanding of one principle: Some things are within our control, and some things are not.”
What’s a leadership breakthrough you’ve witnessed?
One client came to coaching with a lot of self-doubt and anxiety. With coaching and understanding of his ways of thinking (while on autopilot), he began to understand that he could take the time to make reasoned choices about his behaviors and actions. With practice, he began to see that his actions, and his team’s actions, were more focused, deliberate and strategic. In time, the self-doubt and anxiety, while still showing from time to time, were no longer a hindrance that hijacked his performance.
What’s your unique background and experience?
My prior experiences include working in the C-suite and service lines, leading large teams of physicians and bridging relationships between the professions: clinical and non-clinical.
What myth about executive coaching do you love to bust?
Coaching does not involve a personality transplant. Instead, creating awareness about your natural style and your behavioral choices leads to changes that improve effectiveness. One quote I frequently refer to is: “Leadership is an exercise in getting to know yourself.”

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